elevate your independent business digitally
bespoke content strategy
Looking to elevate your independent business and reach more people through your digital presence but not sure where to start?
A joined-up content strategy is at the heart of reaching and engaging your audience for the longterm.
Underpinned by audience insights, taking the time to do this crucial step means each piece of content your business puts out resonates, growing the reach of your brand and converting more people not just into customers but longterm believers in your brand. This ultimately requires much less of your valuable time as an already busy business-owner, than forging ahead without a strategy.
I’d love to have a chat and learn about your brand, audiences and goals.
You’ll receive a longterm digital content and marketing strategy tailored to your small business and audience. The strategy will cover your entire digital offering across web, social and newsletter.
If you need a helping hand making the content, you can also receive accompanying content assets to start you off including video, photography, graphics, written content and templates you can adapt for future use or explore a helping hand longterm.
Something particular you want help with when it comes to your brand’s digital presence? Drop me a message and we can have a chat.
Discover more about me and why I started Pop of Creativity and my love of working with independent businesses below.
get in touch
content production
Looking to have digital content created for your business? Drop me a message to explore the design and production of:
Videos (such as food, drink, coffee shop, health and fitness, service and product videography)
Photography - (such as food and product photography, headshots, portraits and more)
Graphics
Website design including content & search-engine optimisation (SEO)
Newsletter design and copyediting
Branding
Logos
Audio
Advice on whether you should use Artificial Intelligence (AI) to help you promote your business.
Ensure you have the right content no matter which platforms you are focusing on - your website, newsletter, Instagram, Facebook, X, TikTok, BlueSky, YouTube.
I’ve been a creative producer and brand strategist for 13 years.
With 10 years’ experience designing educational digital campaigns for the BBC as well as a background in teaching, I have since specialised in content strategy for new and growing independent businesses and start-ups from all areas of life from health and wellbeing to food and drink; strengthening brands and increasing their reach.
I take a unique content-first approach based on your audience and their interests and motivators. Designing the right content and planning its dissemination in a joined-up way across your digital platforms is what captivates audiences and keeps them coming back naturally. It is also how I have built campaigns regularly used by millions of people without spending a penny on paid advertising.
I love working with businesses and creators to get to know their brands and bring their business and stories to life digitally - helping you to reach new audiences and tell your story to more customers.
I design innovative strategies and content that captivate and engage audiences in your business but I can also teach you the digital skills to produce content yourself so you can continue to elevate your brand digitally for the longterm. I specialise in:
Digital & brand strategy
Content strategy
Content production
Marketing strategy including social media & newsletters
Website design
Bespoke templates and content packs for social media, website and newsletters. Launching and expanding small and independent businesses
Sharing digital & content skills including image and video editing, how to maintain your website, newsletter and social channels etc
i’m poppy
